Consumers are willing to spend more money to buy high-quality Vietnamese goods

According to the survey results of consumers voting for high-quality Vietnamese goods in 2023, published by the Vietnam High-Quality Goods Business Association, the Vietnamese consumer market is gradually developing in depth. At the same time, the need to use products for health, green – clean, sustainable with little impact on the environment… are the current prominent trends in the domestic market.

The survey of consumers voting high-quality Vietnamese goods 2023 conducted from September 2022 to present, direct (offline) and online (online) surveys to collect opinions, evaluations and votes of consumers. consumption nationwide. The results recorded more than 61,000 votes for the business community, from direct surveys of points of sale, direct surveys of consumers at the same time taking place in centrally-run cities that are economic centers of Vietnam. regions such as Hanoi, Da Nang, and Ho Chi Minh City. Ho Chi Minh City, Can Tho…

The results of this survey show that consumers not only focus on very basic factors such as quality, price, etc. , or use – product features. Particularly for products in a number of industry groups, including: food, beverage, etc., the safety factors are more and more concerned by consumers than before.

Most of the consumers participating in the survey said that they are willing to spend more on high-quality Vietnamese products that have the advantages of traceability, healthy ingredients, and standard certification. quality, certified organic, produced from environmentally friendly materials… Besides, 43% of surveyed consumers are concerned that businesses use banned substances in production and preservation, raw materials whether the quality is not guaranteed to produce…

Source: hanoimoi.com.vn